Invincible Themed Beer by Voodoo Ranger
New Belgium’s Voodoo Ranger has announced a new collaboration with Skybound Entertainment to celebrate the upcoming release of Invincible VS, a 3v3 tag-team fighting game based on the hit Prime Video animated series.
The partnership introduces a limited-edition IPA Variety Pack featuring exclusive gaming rewards and a brand-new craft beer inspired by the show’s gritty universe.
Exclusive “Invincible VS” Blood Orange IPA
As the centerpiece of the collaboration, Voodoo Ranger is debuting a Blood Orange IPA. At 8% ABV, the brew is designed to mirror the “visceral characters and storytelling” found in the Invincible franchise.
The variety pack serves as a gateway for fans to access digital content for the game, which is currently being developed by Skybound’s internal studio, Quarter Up.
The promotional pack includes:
Exclusive Game Codes: 200 codes will be distributed through promotional giveaways.
Custom Character Skins: All entrants can receive a custom in-game skin designed specifically for this collaboration.
Bridging Craft Beer and Gaming Culture
The collaboration highlights the growing intersection between the beverage industry and gaming communities.
“This partnership is about meeting fans where they already are — at the intersection of gaming, culture, and shared experiences,” said Garima Sharma, VP of Licensing & Partnerships at Skybound Entertainment.
Kiron Chakraborty, Brand Marketing Director at Voodoo Ranger, added that the partnership allows the brand to connect with the Invincible “cultural phenomenon” in a way that feels immersive for fans of both the series and the beer.
Availability
The limited-edition Voodoo Ranger Invincible VS IPA Pack will be available at retailers nationwide from April through July 2026, or while supplies last. Fans can locate the packs via the official Voodoo Ranger website.
Major Gaming Event Activations
To support the launch, Voodoo Ranger will have a significant presence at two of the most prominent fighting game tournaments in the U.S. during the spring and summer of 2026:
